Archive for January, 2008

Online Holiday Sales Up Roughly 20% to $29 Billion

Wednesday, January 2nd, 2008

Holiday Online Sales Grew 22.4% Overall and up to 40%

According to MasterCard Advisors SpendingPulse:

“eCommerce was the strongest category, easily outperforming all other categories covered by the SpendingPulse report. This channel had a very strong start to the season, posting growth in the 30% range on Black Friday. On Monday, November 26, online sales grew at 40%. December 4 was the first of a series of record breaking days, followed by December 11, 12 and 13, the latter posting the biggest single daily volume. The season finished showing an overall year over year growth rate of 22.4%.”

This is great news that online sales was the best performing category out of sectors, such as: apparel, electronics and luxury in-store retail sales. Overall, 22.4% is a very good growth rate compared to the previous holiday season and with more than one record breaking day, it is a good indicator that more people are flocking online for better discounts and ease of shopping.

Green Monday Leads Holiday Season Sales with $881 Million

According to comScore, last minute shoppers seeking Christmas deals by December 21st helped sales move up 25%. Online retailers offered delivery before Christmas if orders were placed by December 22nd and “in-store pickup” if orders were placed before Christmas Eve. Green Monday (December 10th) had the highest spending day throughout the holiday season with “$881 million in sales.”

It is good to notice which days of the holiday season have a greater spark in order to attract the right audience at the right time with the right message.

Holiday Sales Rise to $29 Billion

According to comScore, the holiday season in the months during November to December produced roughly $28 billion in online sales or 19% from the previous year. Online consumers really enjoy the after Christmas sales and promotions as online sales doubled from the previous year to $545 million. Online retail sales for the year ends up roughly around 20% from the previous year at more than $120 billion USD.

The day after Christmas is another good day to promote online sales. However, online sales throughout the year may be an excellent means to hit your audience at the right time with online marketing since online sales continues to rise year by year.

Happy New Year, Bloggers!

Tuesday, January 1st, 2008

Happy New Year! It’s 2008.

Happy New Year to everyone! I hope this year truly is the best year for you or at least better than last year. I have some big goals this year and one of them is keeping you informed with the online marketing industry.

WordPress vs Blogger

I decided to start 2008 by upgrading the GlobalClosers (GC) Insider newsletter to an online blog format using WordPress. I came across some interesting articles that compared WordPress to Blogger :

Top Bloggers

In 2007, we noticed blogs becoming more influential journalistic vehicles. CNN reviews and reads blog posts on-air in regards to the latest political happenings, which can spot trends in real-time. BusinessWeek covered bloggers who make $5,000 to over $200,000 per month :

FeedBurner & Google Webmaster Tools

I love Google and intend to use their FeedBurner service, which will enhance delivery of my writings. I learned about FeedBurner within Google Webmaster Tools. I still intend to market the GlobalClosers (GC) Insider via email, so if you are interested in signing up to that option you can visit our homepage to opt-in. In addition, you may subscribe to this blog via RSS to your feed reader :